What is the Location Insights product?
Location Insights allows you to collect valuable data regarding your users' location that goes beyond simple location tracking. The data you get from Location Insights can be used for analysis and can support business decisions as well.
What location insights do we collect about users?
Apart from the data points included in the location update, we collect number of other location data: User visit - raw data of the places visited by the user, including every stop they make, even a traffic light stop.User POIs - places of interest visited by the user. It
What is a point of interest (POI)?
POI stands for a point/place of interest. It can be an exact address point like a Capital C office building at Weesperplein 4 in Amsterdam or it could be an area such as Vondelpark. Other examples of POIs include bus stops, cafes, hotels, airports, hospitals or monuments.
Why would I like to know users’ home and work location?
Knowing your users' home and work location can be beneficial. It allows you to send relevant location based messages at the right time and at the right place. For example, a food delivery app can send a push notification to someone who just arrived back home after work. Similarly, dating