What is the Location Insights product?
Location Insights allows you to collect valuable data about your users' location that goes beyond simple location tracking. The data you get from Location Insights can be used for analysis and support business decisions.
What location insights do we collect about users?
Apart from the data points included in the location update, we collect number of other location data: User visit - raw data about the places visited by the user, including every stop they make (even a traffic light stop).User POIs - places of interest visited by the user. It
What is a point of interest (POI)?
POI stands for a point/place of interest. It’s a location that someone might find interesting. It can be an exact address point like a Capital C office building at Weesperplein 4 in Amsterdam or it could be an area such as Vondelpark in Amsterdam. Other examples of POIs
Why would I like to know users’ home and work location?
Knowing your users' home and work location can be very beneficial. It allows you to send relevant location based messages at the right time and at the right place. For example, a food delivery app can send a push notification to someone who just arrived back home afterwork. Dating apps